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Business Management is an easy 7, but students tend to take the subject for granted.
The key to a 7 is using KEYWORDS in your answers that match the markscheme. Well, that's easy to do once you read these notes!
Notes for both SL & HL Students
1. Business Organization & Development
2. Human Resource Management
3. Finance & Accounts
4. Marketing
5. Operations Management
CUEGIS
In Paper 2, you have to write a 20 mark response by applying CUEGIS concepts to a business of your choice. For SL students, this is 18% of your final grade and for HL students, this is 10% of your final grade. So, you can numerically estimate the importance of this essay.
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Don't worry. While the essay is often seen as the hardest part of Paper 2, it is also the easiest once you understand the marking criteria and read sample essays. Here are some resources that will help you out.
CUEGIS Essay guidelines
CUEGIS for Starbucks
(2 Documents)
CUEGIS for Nintendo (with a sample essay)
CUEGIS for McDonalds
CUEGIS for Tata Motors (with a sample essay)
CUEGIS for Apple
(2 Documents)
Internal Assessment
BM Commentary
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